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Zeta Global Stock Surges 7% on OpenAI Partnership for AI Marketing Platform

Zeta Global Stock Surges 7% on OpenAI Partnership for AI Marketing Platform

Author:

Global Cryptocurrency

Published:

2026-01-06 11:16:02

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BTCCSquare news:

Zeta Global Holdings Corp. shares jumped 7% in after-hours trading following the announcement of a strategic partnership with OpenAI. The collaboration integrates OpenAI's models into Zeta's Athena platform, an AI agent designed for enterprise marketing teams.

Athena's conversational intelligence will now be powered by OpenAI, transforming user queries into actionable marketing insights. The partnership grants Zeta potential early access to new OpenAI features, positioning the company at the forefront of AI-driven marketing solutions.

Beta access for Athena's first two applications—Insights for analytics and Advisor for campaign optimization—has been expanded. A full customer rollout is planned by the end of Q1 2026, reflecting strong early demand.

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